High school besties Grace Tauber and Shenine Dube certainly have their priorities very straight. They are the founders of Doe Donuts – with DOE standing for Donuts Over Everything (we couldn’t agree with you more, ladies).
Doe Donuts is an eCommerce-based “donuttery,” founded in 2017. The team operates out of their Kingsland-based kitchen, and dispatches pick-ups and deliveries for donut-heads Auckland-wide. Orders are made via their website; delivered crispy-fresh on the day of baking – the girls hand-make virtually everything, and use no preservatives or artificial flavourings (and only free range eggs).
But don’t expect to find just any jam-and-cream filled averageness on their menu. Grace and Shenine are the genius minds behind flavours such as Fineapple Pie; Caramilk; Lammington; Marshmallow Fluff and Jam, and Caramel Coconut Rough, to name a few - a quick scan of their website will have even the most committed dieter’s resolve in tatters.
The inspiration for their totally unique flavour combinations comes not from American or English dessert culture, but from their families’ Island heritage - and has been described as “Pacific roots with a modern twist.”
The taste sensations comprising their donut offerings are a nostalgic link to their childhoods, and germinated as they shared a flat together in Bondi, Sydney. The girls share Pacific Island/Fijian- Indian backgrounds, and found themselves deeply missing the cultural flavours from home.
They began experimenting with making traditional Cook Island donuts from their little kitchen. Based on the slightly savory donuts that are traditionally served in the Pacific alongside salads and chop suey, the result was a completely fresh concept in donuts. Suddenly there was no flavour combination too radical or indulgent for the not-too-sweet donut to house.
Buoyed by rave reviews from their frends, Grace and Shenine knew it was time to return to the motherland and bring their foodie dream of donuts with heart and soul to fruition.
The girls and their team produce up to 300 donuts a day from their kitchen; whether it’s for the office shout or an indulgent wedding dessert table, there’s a Doe Donut to suit everyone’s tastes.
With aspirations to turn their commercial kitchen into a retail shop, Grace and Shenine plan to progress their entrepreneurial venture while ensuring that the donut flavours they offer represent the beautiful multicultural country that NZ is.
As Grace says; “One of our most popular flavours is our pineapple pie donut, which originated from a Pacific Island dessert. Our logo reflects our PI culture, which is very important to us.”
Adds Shenine; Our cultural diversity has enabled us to relate to a broader audience. From a business perspective, this has allowed us to attract more than one type of customer. We wanted to create a brand where everyone feels accepted and included, and I think so far we’re doing a pretty good job of that.”
The girls share a love of food, cooking, family and culture – all with a healthy dose of humour - and this is refected in their online community, who follow the duo for regular doses of colourful deliciousness and witty captions.
They’re available now for content creation alongside like-minded brands and businesses which will make the world a sweeter place.
High school besties Grace Tauber and Shenine Dube certainly have their priorities very straight. They are the founders of Doe Donuts – with DOE standing for Donuts Over Everything (we couldn’t agree with you more, ladies).
Doe Donuts is an eCommerce-based “donuttery,” founded in 2017. The team operates out of their Kingsland-based kitchen, and dispatches pick-ups and deliveries for donut-heads Auckland-wide. Orders are made via their website; delivered crispy-fresh on the day of baking – the girls hand-make virtually everything, and use no preservatives or artificial flavourings (and only free range eggs).
But don’t expect to find just any jam-and-cream filled averageness on their menu. Grace and Shenine are the genius minds behind flavours such as Fineapple Pie; Caramilk; Lammington; Marshmallow Fluff and Jam, and Caramel Coconut Rough, to name a few - a quick scan of their website will have even the most committed dieter’s resolve in tatters.
The inspiration for their totally unique flavour combinations comes not from American or English dessert culture, but from their families’ Island heritage - and has been described as “Pacific roots with a modern twist.”
The taste sensations comprising their donut offerings are a nostalgic link to their childhoods, and germinated as they shared a flat together in Bondi, Sydney. The girls share Pacific Island/Fijian- Indian backgrounds, and found themselves deeply missing the cultural flavours from home.
They began experimenting with making traditional Cook Island donuts from their little kitchen. Based on the slightly savory donuts that are traditionally served in the Pacific alongside salads and chop suey, the result was a completely fresh concept in donuts. Suddenly there was no flavour combination too radical or indulgent for the not-too-sweet donut to house.
Buoyed by rave reviews from their frends, Grace and Shenine knew it was time to return to the motherland and bring their foodie dream of donuts with heart and soul to fruition.
The girls and their team produce up to 300 donuts a day from their kitchen; whether it’s for the office shout or an indulgent wedding dessert table, there’s a Doe Donut to suit everyone’s tastes.
With aspirations to turn their commercial kitchen into a retail shop, Grace and Shenine plan to progress their entrepreneurial venture while ensuring that the donut flavours they offer represent the beautiful multicultural country that NZ is.
As Grace says; “One of our most popular flavours is our pineapple pie donut, which originated from a Pacific Island dessert. Our logo reflects our PI culture, which is very important to us.”
Adds Shenine; Our cultural diversity has enabled us to relate to a broader audience. From a business perspective, this has allowed us to attract more than one type of customer. We wanted to create a brand where everyone feels accepted and included, and I think so far we’re doing a pretty good job of that.”
The girls share a love of food, cooking, family and culture – all with a healthy dose of humour - and this is refected in their online community, who follow the duo for regular doses of colourful deliciousness and witty captions.
They’re available now for content creation alongside like-minded brands and businesses which will make the world a sweeter place.
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